Aug 01, 2017
Dubai, UAE, 1 August, 2017: Deyaar Development, one of the UAE’s leading property development and real estate services companies, launched a blood donation drive in collaboration with Dubai Blood Donation Centre. The first blood drive was held at the company’s headquarters in Al Barsha, with a second to follow at Burlington Tower in Business Bay on 10th August. The 2-day drive will collect potentially life-saving blood to be used by the blood bank in emergency situations.
Deyaar organised the blood drive in line with His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, initiative to name 2017 as the Year of Giving as well as directions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to foster social solidarity and cooperation among community members.
"The Blood Donation Drive is part of our efforts to consolidate the values of corporate social responsibility, service to the country, and our contribution to its development,” said Mona Al Tamimi, Vice President of Marketing and Corporate Communications, Deyaar Development. “This drive embodies the spirit of volunteerism, generosity and giving that Deyaar strives to instil in its employees by providing them and the public with opportunities to participate in giving back to the society."
The demand for blood is faster than the collection rate, and donations are needed constantly – especially during low donation seasons, such as the summer. Dubai Blood Donation Centre supplies blood to Thalassemia patients, road accident and burn victims, patients with neonates and maternity health complications, patients diagnosed with cancer or who are scheduled for open heart surgeries, and to those who are entitled to transfusion services..”
Deyaar Development recently launched its national initiative, Deyaar Al Khair, to provide AED500,000 worth of essential maintenance services to underprivileged families across the country.
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