Deyaar has expanded and diversified its portfolio in recent years to include asset management and hospitality projects.
Following the call from Dubai’s leadership for greater investment in developing realty solutions to serve the rising tourist footfall, Deyaar has allocated up to one million square feet for hotel and serviced apartment projects in prime locations in the city in upcoming years. These include strategically located areas such as Business Bay, along Sheikh Zayed Road, areas close to tourist attractions like Al Barsha, and sites in close proximity to the Expo 2020 site.
As part of the commitment to enhance customers’ experience, Deyaar signed an agreement in 2016 with Millennium & Copthorne Hotels MENA, an international hotel management company, to establish a strategic alliance for developing and operating its hospitality projects in the UAE, totaling around 1,000 keys.
In addition to upcoming hospitality projects, Deyaar successfully leases several retail areas and commercial and residential units in prime locations.